About Us

WinBuyer’s patent-pending technology provides precise third-party competitive pricing validation that helps consumers make more informed choices, speeding the buying decision. WinBuyer’s Commerce Information Extraction (CIE) algorithm analyzes any single product page on a merchant’s site and creates precise product matches, providing merchants with a list of competitors who sell the exact same product for higher prices. This product and price information is updated and delivered in real-time, increasing consumer confidence and turning browsers into buyers, thereby increasing revenue. WinBuyer can also increase a site’s profitability by generating lead-based revenue from shoppers that click through to competitive product listings.

WinBuyer is led by Dan Clarke, Miki Balin and Alon Weinberg. Clarke, a 20-year veteran in the high-tech industry, serves as Chairman of the Board. Balin, who founded the company in 2005, serves as CEO, and Weinberg is the company’s Vice President of Research and Development. WinBuyer evolved from another e-commerce company called Conversion Methods, which current WinBuyer CEO Miki Balin founded in 2004. The company is headquartered in Tel Aviv, Israel, with U.S. operations based in Scottsdale, Arizona.